About PolicyAdvisor

PolicyAdvisor is Canada's leading digital insurance brokerage. PolicyAdvisor helps Canadians compare quotes from 30+ of Canada's top insurers and buy the right coverage online. Licensed advisors are available to help you choose the right policy. Getting quotes, comparing options, and speaking with an advisor is completely free.

Yes. PolicyAdvisor is a fully licensed insurance brokerage, and every advisor on the team is a licensed insurance professional regulated in the provinces where they operate. PolicyAdvisor is a brokerage rather than an insurer, so it places your policy with one of Canada's established insurance companies.

PolicyAdvisor is an independent insurance broker, not an insurance company. An insurance company sells its own policies, while PolicyAdvisor compares policies from 30+ insurers and the rates they offer, then helps you choose the one that fits. The insurer still issues your policy and pays your claim.

PolicyAdvisor partners with 30+ of Canada's major insurers, including names like Manulife, Canada Life, Sun Life, Desjardins, iA, RBC Insurance, and BMO Insurance. This lets you see a wide range of options side by side instead of being limited to one company's shelf.

PolicyAdvisor serves clients across Canada, with advisors licensed in the provinces where they operate. The live advisory service is currently available in Ontario, British Columbia, Alberta, and Manitoba, with more provinces on the way.

PolicyAdvisor is a fully digital brokerage headquartered in downtown Toronto. The licensed advisors work with clients virtually, so you get expert help without booking a meeting or travelling to an office.

PolicyAdvisor helps Canadians compare and buy a wide range of insurance products. These include life insurance (term, whole, children's, and no-medical), critical illness, disability, mortgage protection, travel and visitor or Super Visa insurance, health and dental, group benefits, and investments like segregated funds. Licensed advisors are available to help you choose the right one.

Yes. PolicyAdvisor is completely free to use, with no fees for generating quotes, comparing options, or consulting a licensed advisor. The only amount you ever pay is your insurer's premium for the policy you choose.

PolicyAdvisor is paid a commission by the insurer when you buy a policy through PolicyAdvisor, the same way any brokerage is compensated. This compensation does not increase your premium, so you pay the exact same rate you would when buying directly from the insurer, with the comparison and advice included at no cost to you.

No. PolicyAdvisor advisors do not work on commission, which removes any financial incentive to steer you toward a larger or more expensive policy. Their role is to help you find the right amount of coverage for your situation, not the biggest one.

No. The price is identical whether you buy through PolicyAdvisor or directly from the insurance company. Insurance premiums in Canada are set by the insurer and do not change based on the broker, so buying through PolicyAdvisor provides a side-by-side comparison of insurers and unbiased expert guidance at no extra cost.

No. There are no hidden fees, service charges, or markups when using PolicyAdvisor. The only cost you ever pay is your insurer's premium for the policy you decide to buy.

PolicyAdvisor offers both instant online quotes and personalized advice from licensed advisors, at no cost. You can compare quotes on your own, and when you are ready to move forward, a licensed advisor walks you through the options and handles submitting your policy for you. It is not just prices, but real help getting covered from start to finish.

No. PolicyAdvisor is a fully digital brokerage, so licensed advisors work with you by phone, video, or chat. You can get quotes, receive advice, and in many cases buy your policy without meeting anyone in person.

The choice is entirely yours. With PolicyAdvisor you can quote and apply online on your own, and a licensed advisor steps in to finalize your policy and submit it to the insurer, free of charge. You are never left to figure out the paperwork alone.

It depends on the product. Simpler and no-medical policies can often be compared, applied for, and issued fully online through PolicyAdvisor. Most traditional life insurance lets you start online, then a licensed advisor helps you finalize and submit it, so you are never doing the paperwork alone.

PolicyAdvisor cannot directly service a policy you purchased elsewhere, but it can still act as your expert guide. PolicyAdvisor can review your current coverage, help you understand what you already have, and advise on any new or additional insurance you may need.

Yes. Being declined once does not mean you are uninsurable. Different insurers weigh health and lifestyle differently, and some specialize in the cases others turn away, including no-medical policies. Because PolicyAdvisor compares many insurers at once, it can often find coverage even after a previous decline.

PolicyAdvisor is a good place to start if you are unsure. The life insurance calculator tool and licensed advisors help you work out what type and how much coverage suits your situation, whether that is protecting a mortgage, replacing income, or looking after your family, before you ever look at a quote.

Yes. Data security is a top priority at PolicyAdvisor. The platform uses advanced encryption to store your information securely and handles it under Canadian privacy law (PIPEDA). PolicyAdvisor never sells your personal information to third parties.

Insurance premiums are calculated based on individual risk factors, including your age, sex, health, and lifestyle. PolicyAdvisor needs a few details to provideaccurate quotes rather than a rough estimate. You can start by sharing just the basics to see initial rates, and a full application asks for more only when you decide to move forward.

Yes. PolicyAdvisor can show an indicative quote with only the basic health and demographic details needed to price a policy. However, to finalize a quote and apply, the insurer needs enough information to make a bindingoffer.

No. Getting a life or health insurance quote through PolicyAdvisor does not affect your credit score. Insurers assess risk using health and lifestyle information, not a hard credit check.

No. There is absolutely no obligation to buy after receiving a quote or speaking with a PolicyAdvisor advisor. All quotes and advice come at no cost and no obligation, so you can compare, ask questions, and decide in your own time.

Buying directly from an insurer limits your options to one company's products and pricing. PolicyAdvisor lets you compare 30+ insurers side by side, get expert advice from advisors, and pay the exact same premium you would have paid the insurer yourself.

Yes. PolicyAdvisor is a fully licensed, established Canadian insurance brokerage rated 5 out of 5 across thousands of verified client reviews on platforms like Google and Reviews.io. These independent platforms display real customer reviews demonstrating how PolicyAdvisor consistently helps Canadians find the right coverage.

PolicyAdvisor can be reached in a few ways. You can book a free call with a licensed advisor online, call 1-833-455-4387, or start an online quote to have an advisor reach out at your convenience. There is no cost and no obligation.